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News
Caxton Cup keeps SA’s marketers locked in throughout Fifa World Cup - Caxton Media
20+ min ago (296+ words) Essentially a score predictor game, The Caxton Cup saw industry professionals taking on each other, and their agencies, as they tried to predict the exact score of upcoming games in the World Cup. It brought together themed gamification, competitiveness and…...
Social Panga secures digital mandate for DeVANS Modern Breweries’ beer brands
35+ min ago (328+ words) Social Panga has strengthened its presence in the alco-bev category with a new partnership with DeVANS Modern Breweries Ltd., where it will lead the social media strategy and digital storytelling for Six Fields Beer, Godfather Beer, and a newly launched…...
StackAdapt Report Reveals AI Decision-Making Shift in Advertising
1+ hour, 29+ min ago (588+ words) Global findings reveal where marketers are willing to let AI recommend, prepare, optimize and act, and where human oversight remains essential StackAdapt, the leading AI advertising and orchestration platform, today released The AI Delegation Gap, a global report examining how…...
IntraBlog - X Lets Advertisers Use Any AI to Manage Campaigns
1+ hour, 45+ min ago (492+ words) Aug 24, 2026 (Updated Aug 24, 2026) - Written by Christian Tico This image is part of X’s official brand assets, available from their brand toolkit. X name and logo are trademarks of X Corp. Streaming in the Dark? Join an Elite Group of Content…...
Marketers Starting Holiday Campaigns Earlier As Shopping Season Expands.
2+ hour, 8+ min ago (438+ words) Marketers are preparing for a longer and more fragmented holiday shopping season as consumers increasingly research products and make purchasing decisions well before Black Friday and Cyber Monday, according to a new report from tvScientific and Pinterest. The 2026 Holiday & Seasonal…...
Why Crypto and Fintech Brands Can't Run Traditional Ads Anymore and What They're Doing Instead
1+ hour, 9+ min ago (332+ words) Street Poller Media’s Founder and CEO Shane Ginsberg on Why Crypto and Fintech Brands Can't Run Traditional Ads Anymore and What They're Doing Instead Some of the fastest-growing categories in digital advertising keep colliding with the same obstacle: their ads…...
Performance marketing people: Klarna’s CMO to depart and Goalhanger appoints Head of IP to expand into TV and film
1+ hour, 27+ min ago (43+ words) Klarna’s CMO to depart and Goalhanger appoints Head of IP to expand into TV and film Performance Marketing World Also in this week’s people moves, AdLarge hires a new Vice President of Brand Partnerships and Space & Time introduces its first…...
FMCG Ad Spend Needs Balanced Approach For Better ROI: Report
2+ hour, 10+ min ago (311+ words) Whalesbook A new analysis by Worldpanel by Numerator has revealed that FMCG (Fast-Moving Consumer Goods) brands may be missing out on better sales results if they rely too heavily on either television or digital advertising alone The study, conducted using…...
Maitri Advertising Works unveils a diverse Onam portfolio spanning mass to class
1+ hour, 48+ min ago (876+ words) Kochi: As it enters its 30th year, Maitri Advertising Works has marked the Onam season with an extensive portfolio spanning culture, entertainment, retail, technology, AI and large-scale public experiences. The agency, which has a team of around 125 people across Kochi, Thiruvananthapuram,…...
Snickers turns angry sports fans into trolls in new Australian campaign
4+ day, 9+ hour ago (288+ words) Snickers is bringing its long-running “You’re Not You When You’re Hungry” platform back to Australian screens, this time taking aim at the particularly combustible behaviour of hungry sports fans. Created by T&P Australia with media from Publicis One Mars,…...