News
Triple Whale Launches Moby Automations and Appoints Former Facebook VP of Ads to Accelerate AI-Powered Media Buying
1+ hour, 3+ min ago (170+ words) Jun 11, 2026, 09: 00 ET New capability helps brands automate campaign optimization, refresh winning creative, and act on performance faster, while staying in control of every action. With Moby Automations, brands can: Importantly, marketers remain in control. Rather than making changes directly to…...
Walmart Brings Online, Offline Shopper Measurement Into You Tube Campaigns 06/11/2026
11+ min ago (424+ words) Walmart Connect launched a "closed proof of concept" on Thursday allowing select advertisers to measure how You Tube video reach-and-awareness campaigns influence the retailer's sales. The expanded partnership with Google using Display & Video 360 (DV360) began with You Tube, but Walmart said…...
Happydemics Partners with Citymapper to Expand Cross-Channel Measurement
5+ hour, 3+ min ago (203+ words) by Exchange Wire Press Box on 11th Jun 2026 in News Happydemics, the global brand lift and ad measurement company, has partnered with urban mobility platform Citymapper to enhance the company's advertising measurement capabilities. "Urban mobility audiences are always in motion, and…...
A Single Episode Budget of 500, 000 Yuan with Top Players Taking 90%: Dilemmas and Solutions of Podcast Commercialization
2+ hour, 51+ min ago (769+ words) "The commercial value of podcasts has been seriously underestimated!" At this year's China Online Audio-Visual Conference in Chengdu, some top podcast creators shouted this on-site, even with a hint of unwillingness and anger. Other creators mentioned that the market ceiling…...
AO on using trust as a "growth engine
1+ hour, 15+ min ago (1277+ words) AO recently became the first retailer globally to pass 1 million Trustpilot reviews with a 4. 9/5 rating, which the brand's customer director says helps drive differentiation, loyalty and growth in a highly competitive market. Many brands talk about the importance of customer…...
The Trade Desk Appoints Sarah Gavin as Chief Marketing Officer, Executive Vice President
1+ hour, 33+ min ago (562+ words) Carroll County Mirror-Democrat The Trade Desk, a leading global advertising technology company, today announced the appointment of Sarah Gavin as Chief Marketing Officer and Executive Vice President. Gavin will lead The Trade Desk's marketing organization, overseeing global brand, communications, customer…...
Publicis recruits Javier Campopiano to lead creative expansion
1+ hour, 37+ min ago (504+ words) Publicis Groupe has strengthened its global creative leadership team with the appointment of Javier Campopiano as Chief Creative Officer for Leo Constellation Americas and Iberia, bringing one of advertising's most recognised creative minds back into the network at a pivotal…...
B2 B creative-by-committee is dead. Good riddance
1+ hour, 3+ min ago (685+ words) B2 B creative has always been shaped by whoever was last in the room. With AI taking over targeting and distribution, the industry can no longer afford that arrangement. The committee never met your customer anyway. For decades, that was an…...
Motorsport Sponsorship In 2026: Complete Brand Guide
2+ hour, 34+ min ago (863+ words) By Emanuele Venturoli | Posted June 11, 2026 | In Motorsports RTR Sports Marketing has operated exclusively on the brand side of motorsport sponsorship since 1995. Every deal structure, every activation model, every market comparison in this guide reflects what works in practice, not in…...
22feet wins Social Media mandate for Interio by Godrej
3+ hour, 26+ min ago (152+ words) Digital agency 22feet has secured the social media mandate for Interio by Godrej following a multi-agency pitch. Under the mandate, 22feet will handle end-to-end social media marketing for the furniture brand, including content strategy, campaign ideation, execution, and media planning and buying....