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Shopping News / Articles
Coca-Cola Nigeria: Meet Marketing Directors who shaped a legacy of brand building
5+ hour, 12+ min ago (939+ words) In the life of every enduring brand, there are individuals whose names may not always appear on the label, yet whose ideas, decisions and leadership leave a lasting imprint on how that brand is experienced. For Coca-Cola, one of the…...
Study of 37,000 Gamers Finds In-Game Advertising Significantly Improves Brand Affinity
9+ hour, 54+ min ago (656+ words) We use marketing cookies to help us improve the relevancy of suggested content and advertising campaigns. Members of IAB UK can contribute to the Member Vault. Log in to submit your content. Ipsos GameTrack (conducted on behalf of Video Games…...
Better Brand-Sport Deals: 'Throwing A Dime' Is Needed
13+ hour, 59+ min ago (377+ words) Sports on TV keeps growing -- and brands are still figuring out ways to maximize their investment. It’s live TV, meaning premium video. So that’s a good thing. But dialing in granular results for brands throughout a typical sports broadcast can…...
Blu Label declares final dividend and introduces share buybacks
9+ hour, 58+ min ago (256+ words) Blu Label Unlimited is pushing to show investors it can generate returns, having resumed paying dividends during the year as well as launching a share buyback scheme. This, as transactions related to the listing of Cell C weighed on the…...
Transparency in B2B Branding with Focus Lab’s Bill Kenney [Video]
11+ hour, 57+ min ago (1190+ words) Explore the importance of trust in B2B branding with insights from Focus Lab's CEO Bill Kenney, including strategies for transparency in the age of AI....
Coworking hub offers space for start-ups
12+ hour, 54+ min ago (617+ words) Published by Bdaily Bdaily Business News on 26 Aug 2026 A Tees Valley coworking hub is opening its doors to more entrepreneurs and small businesses with affordable workspace designed to combat the isolation that can come with running a company. Wynyard Coworking…...
Pet Wants: Innovating the Pet Retail Franchise Model
10+ hour, 33+ min ago (399+ words) This brand aims to redefine pet retail with a flexible mobile-to-store model, fresh proprietary nutrition and a community-first approach that turns franchisees into trusted wellness experts. Innovation doesn't always mean inventing an entirely new category. Sometimes it means rethinking how…...
See How These Brands Headed Back to Campus with College Students
18+ hour, 46+ min ago (109+ words) BizBash See How These Brands Headed Back to Campus with College Students Take a look at how CeraVe, Sally Beauty, and Sephora at Kohl’s focused their recent marketing efforts on Gen Z consumers at schools across the country. As students…...
RE/MAX promotes branded shoe covers and bottle presentation to enhance client experience
12+ hour, 21+ min ago (682+ words) Traders Union RE/MAX promotes branded shoe covers and bottle presentation to enhance client experience RE/MAX is encouraging agents to create a strong first impression by introducing branded shoe covers for client visits and presenting polished bottles at closing....
KFC and Oreo are taking sweet-and-savoury fast food to a new extreme
12+ hour, 28+ min ago (1017+ words) Oreo cookies have been twisted, dunked, crushed into desserts and incorporated into almost every imaginable form of confectionery. KFC China has now found another use for them: turning their flavour into a chicken sandwich. The fast-food chain is preparing to…...
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