1+ week, 4+ day ago  (887+ words) On May 5, Viant Technology Inc. (NASDAQ: DSP) announced the successful completion of its acquisition of TVision Insights, the only attention measurement provider offering second-by-second eyes-on-screen attention analytics, co-viewership insights, .. . On May 5, Viant Technology Inc. (NASDAQ: DSP) announced the successful completion…...

2+ week, 5+ day ago  (20+ words) Jim Beam reframes World Cup fandom, turning everyday gatherings into scalable "home field" moments that drive engagement and retail conversion....

5+ day, 1+ hour ago  (61+ words) Gabriel Macht and Bear Fight Whiskey's bold ad sparks laughs and resonates with everyday "bear fights," blending humor with authenticity....

1+ mon, 1+ week ago  (953+ words) How Jim Beam's "Raised Together" F1 campaign blends bourbon heritage, storytelling, and immersive fan activations to redefine alcohol brand sponsorships....

3+ day, 1+ hour ago  (762+ words) Explore how Johnnie Walker's 25-year "Keep Walking" campaign evolved into an iconic symbol, redefining alcohol marketing through progress and storytelling....

6+ day, 9+ hour ago  (494+ words) Fluent, Inc. (NASDAQ: FLNT), a leader in commerce media, today announced an agreement to provide strategic digital advertising support for Backpack Media, the first-to-market education media network. .. Fluent, Inc. Selected as Commerce Media Partner for Backpack SM Media by Sallie…...

3+ hour, 25+ min ago  (825+ words) New Delhi: The government has quietly put on the back burner its plan to tighten norms on surrogate advertising, as the department of consumer affairs struggles to craft a watertight, legally sustainable definition to curb the practice, said two people…...

4+ hour ago  (758+ words) As media consumption fragments across screens and consumer attention becomes harder to capture, marketers are being pushed to rethink everything from storytelling and measurement to distribution and engagement. For FMCG brands especially, the shift is no longer just about being…...

6+ day, 10+ hour ago  (26+ words) Marc Andreessen is a co-founder and general partner at the venture capital firm Andreessen Horowitz, co-creator of the Mosaic internet browser and co-founder. .....

1+ hour, 31+ min ago  (1001+ words) A practical GEO guide for marketing teams that want answers, not theory. There is a measurement gap inside every brand team right now. It is the gap "...