13+ hour ago   (299+ words) Brandy Melville, a clothing store targeted to young women ages 15 to 25, wants us to believe “one size fits most.” While not the only store to do this, Brandy Melville emphasizes this more than other brands. The approach more often than…...

2+ day, 14+ hour ago   (817+ words) H&M is cutting its 3XL and 4XL offerings just three years after pledging to expand its extended sizing, raising fresh questions about the future of plus-size fashion in the age of Ozempic and other GLP-1 weight-loss drugs. The Swedish high-street giant…...

2+ day, 13+ hour ago   (523+ words) Was the body-positivity movement and its push for size inclusivity only ever a passing trend? The share of plus-size clothing — XXL, 3XL and larger — is shrinking across the fashion industry. Brands say demand has fallen as more consumers lose weight on…...

2+ day, 10+ hour ago   (297+ words) TV presenter and style expert Gok Wan has partnered with Pour Moi on Designed to Fit, a campaign focused on lingerie and swimwear fit and helping women better understand what works for their bodies. Pour Moi has partnered with TV…...

4+ day, 2+ hour ago   (992+ words) That is exactly what happened when I scrolled up on Nzinga Imani’s page and saw her congratulating her girl Ah’Kilah Allen on launching Kreated Kurvy. The designs, the styling, the whole shoot. I had to share it immediately. So let’s…...

4+ day, 5+ hour ago   (394+ words) Nebility believes that shapewear and body positivity are not opposing forces. When used thoughtfully, shapewear can be a tool for empowerment, helping women feel more confident, comfortable, and authentically themselves. Reframing the Narrative: Shapewear as Self-Care The traditional narrative around…...

4+ day, 12+ hour ago   (1127+ words) Need extra funds for your next purchase? Loan up to ₹5 Lakhs For years, plus-size fashion has often meant compromising on one thing to get another: fit over style, comfort over trends or availability over personal expression. Anjali Anand knows that…...

5+ day, 8+ hour ago   (1118+ words) If you told teenage me that I’d be comfortably sporting an Abercrombie & Fitch dress as a 20-something adult, she wouldn’t believe it. Since the brand’s size expansion in 2019, I’ve been slowly incorporating some of their denim and pants styles into…...

5+ day, 11+ hour ago   (372+ words) Dr. Victoria Cirillo- Hyland The areas where CoolSculpting performs best are the ones that frustrate patients most: the abdomen, flanks, inner and outer thighs, upper arms, bra line, and the submental area under the chin. These are precisely the places…...

5+ day, 22+ hour ago   (82+ words) The scale of the shift The return of body-conscious dressing Why might it not be as much of a problem as people think? How far must fashion take responsibility? Insecurity is big business What does all this mean for modern…...