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The Media Business blog
Why Fox News in 1996 Proved There Was an Audience Nobody Was Serving A cable channel launched in October 1996 found a large audience almost at once, and that is market evidence about whom the rest of television news served. When Dateline Rigged a Pickup Truck to Burn and Then Apologized on Air NBC's 1992 Dateline segment used hidden igniters to help a GM truck burn on camera, then apologized in 1993. Why a staged picture is worse than a wrong fact. The Night a Network Bet Its Reputation on Memos Typed Like a Word File CBS aired Bush Guard memos in 2004 that bloggers doubted within hours; an independent panel faulted the process. The lesson: verify before you wish.